Producer, Writer, Editor, & Director
Erika Kramer is an award-winning filmmaker, producer, writer, editor, and creative director living in New York City. Her work has been described as “resonant and real.”
Kramer has worked for more than two decades in video production. After studying film and sociology at the University of Wisconsin-Madison, she jumped right into the perilous world of reality TV in LA, spending long days and nights crafting and editing story content for shows airing on Bravo, CBS, WeTV, A&E, and the Discovery Channel.
She’s worked in nearly every area of the Entertainment industry: scripted television and feature films, short and long-form documentary film, reality TV, podcasting, and digital content. She has developed and launched social media and content strategies for startups, influencers, and executives. Since 2020, Kramer has also published a twice-weekly Substack focused on culture and connection.
In 2013, Kramer founded Sleeves Up Productions (SUP). As the Founder and Head of Creative, Kramer has executed hundreds of videos, commercials, and digital content for brands and organizations like Microsoft, Venmo, Zocdoc, Lambda Legal, The Opportunity Network, Female Founders Fund, and many more.
Kramer is a member of the Producer’s Guild of America (PGA) as well as a TEDx presenter and the winner of multiple film festival awards for her short films She’s Marrying Steve and Knock Me Down. She serves on the Board of Directors for the Tectonic Theater Project.
Kramer was born and raised in the Bay Area, but ditched the calm serenity to embrace the enchantment, chaos, and discomfort of Manhattan. She lives with her beautiful wife, Susannah Schoolman, a professional baker and the Founder and CEO of Tourlami, an ingredients company specializing in plant-based butter for professional use.
Films
Kramer has written, directed and produced three short films and worked as a producer for several other films. She led the entire process for her short films, developing the concepts, drafting the scripts, producing and managing the productions, leading all marketing and communications strategy, and editing the final films.
Both She’s Marrying Steve and Knock Me Down had successful, award-winning international film festival runs and can be viewed in their entirety by clicking the poster images below.
Podcasts
STYLE AS IDENTITY for the Majority Group.
[Producer & Editor]
STYLE AS IDENTITY is an interview podcast where listeners meet brands using style to preserve culture, serve community, honor identity – and evolve our understanding of the style-status-quo. The show is hosted by Lola Catero.
Listen and subscribe to STYLE AS IDENTITY, here. You can also view the episodes alongside 20k other subscribers on YouTube, here.
Making the Case for Lambda Legal.
[Creator, Writer, Producer, & Editor]
Making the Case shares the strategies and passion behind Lambda Legal's landmark wins for the LGBTQ+ community and everyone living with HIV.
The International Academy of Digital Arts & Sciences recognized Making the Case with an award in the Human and Civil Rights Category for its 2nd Annual Anthem Awards. More on that win, here.
The series has also been adopted as teaching material at the University of Pennsylvania Law School.
Listen and subscribe to Making the Case, here.
Branded Content
Kramer is responsible for the development, ideation, scripting, production, post-production, and graphics for all videos below, along with everything on this channel.
Strategy & Marketing
Since 2020, Kramer has worked as a strategist, fractional CMO, and brand developer for Tourlami, a new ingredients company specializing in plant-based butter for professional use.
Scope of Work:
Overseeing the full development of the brand including: ideation, naming, visual and brand identity, packaging design, social media, photography and video content production, and all branded materials including sell sheets and marketing collateral.
Developing and growing Tourlami’s YouTube channel, including the production of over 150 high quality videos and growth strategy from 200 to 3,000 subscribers in 2 months.
Creation and support for all investor materials, decks, investor updates, and content for fundraising.
Support to the CEO in scripting all content for videos and social as well as drafting materials for all externally facing content.
Securing several earned media mentions for Tourlami across major press publications and with influencers in the food space.
Writing
2x Weekly Substack Newsletter // The 33 Project
A twice weekly newsletter sharing 3 quality recommendations for readers interested in culture and connection.
TEDx // A Path to Connection: Seeing Opportunity, Not Insult
TEDx talk on how embracing difference, and what some may think of as insult, leads to better social connection.
Medium // Coloring Outside the Lines
Play review and reflections after seeing Fun Home on Broadway.
Thought Catalog // On Being Alone
A personal essay exploring loneliness and being single.